Chapter 1. The « Hub »

I. Theory of the new influence

  • Evolutions of the information
  • Influence, e-influence and global influence
  • The new medias consumption : the generational Hub

II. The information ecosystem

  • The « hub », an influence cone
  • « Mesh in » and « mesh out » definitions
  • Critical size definition

III. Hub structure

  • Identify your influence sources
  • The 16 components of the hub
  • Focus on the notion of hub temporality
  • Conclusion : which future for the hub mediasphere

Chapter 2. the « hub management »

I. the « hub management » method

  • Identify your media-related power struggle and your global strategy
  • Plan your general tactic
  • Select your actions : 101 actions to manage your own influence
  • Conclude by evaluating yourself

II. The « hub management » men : organization, expertise and main missions

  • Internal relays : your team
  • External relays : your professional contacts
  • The receivers : your target populations

III. 101 hub management tools

  • Message emission tools
  • Message broadcasting tools
  • Message mobilization tools
  • Message local impact tools

Chapter 3. Six hub management cases

I. How to get a presence in the hub ?

  • Case 1 – Launch a retail brand/li>
  • Case 2 – Push a communication message

II. How to be influent ?

  • Case 3 – Capitalize around an event

III. How to mobilize around your brand ?

  • Case 4 – Ask a support community

IV. How to react against a negative message ?

  • Case 5 – Take back the lead after a strike

V. How to last thanks to the hub?

  • Case 6 – Launch back the communication on a product

Chapter 4. Expert advices

  • Emitting area experts
  • Media coverage area experts
  • Mobilization area experts
  • Local impact area experts

The 101 words of the influence

  • Emitting area experts
  • Media coverage area experts
  • Mobilization area experts
  • Local impact area experts
  • The 101 words of the influence